Qualifications:

• Minimum 2 years of marketing experience in data-driven roles such as
  performance marketing, biddable specialist, media optimizer, and digital
  marketing-based.
• Direct experience in digital customer acquisition channels optimization in
  service business website is a plus
• A minimum of 2 years of experience in E-service, E-Marketplace, or E-
  Commerce platform
• Exposure to performance media channels such as Facebook Ads, Google
  Ads, SEM, SEO, Line Ads, TikTok Ads, Twitter Ads, Native Ads, Audience Ad
  Network, and other biddable ads, and non-biddable ads.
• Solid knowledge of App Analytic platforms such as AppsFlyer, Firebase,
  Google Analytics, Branch, MixPanel, Adjust, Tableau, Power BI, Google Data
  Studio, and other Marketing Automation.
• Demonstrate experience leading and managing projects with a sense of
  ownership
• Comfortable with multiple data sources to run A/B testing, multivariate
  experiments, and incremental conversion models\
• Strong project management skills - Able to work in a fast pace working
  environment while maintaining great attention to detail and working to deadline.

Responsibilities:

• Devise and manage end-to-end Media plan & strategy to raise quality leads,
  drive registrants or website subscription figures and drive continuous usage
  as active users.
• Bidding & Optimizing media campaigns to drive conversion on a daily basis
  to closely monitor ROAS (i.e. CPL, CVR, CPC, CPA) to achieve each business
  goal.
• Measure & Report media performance against KPIs & recommendations to
  relate parties as a weekly basis to enhance campaign communication &
  creative materials effectiveness.
• Be an audience master who works with Data Analysis, Business
  Development, Marketing campaigns, and Marketing Communication to
  define the potential customer segments among several ads platforms and
  owned media channels to maximize the conversion rate efficiency.
• Monitor digital customer behavior and Identify new MarTech tools to gather
  online marketing insight, performance analytic thought in the digital
  landscape, and mobile app marketing.
• Identify initiatives & techniques for improving KPI performance and
  operation process including A/B Testing, Multivariate testing, customer
  attribution model, and retargeting multi-touch journey to enforce the best
  practices.
• Track and analyze in-app traffic flow/ performance indicators, provide
  regular internal reports, and identify improvement areas such as reducing
  the drop-off rate, in-active cause, and improving the customer experience
  for quick conversion of each customer journey.

🏝 Benefits & Perks:

Free massage, Training & Workshop, Event PEG & PAK Room, Company & Team Trip, Globies & Relative - Free English Course, Globies & Friend - 20% Discount, Menstruation Leave for Female, Men's homornal cycle leave, Freedom of assembly leave, Surgery leave, Religious leave, Volunteer leave, Antigen Test Kit (4 Tests / Month), Loan for Employee, Social Projects, Health at Work: Physical & Mental Health